Reach 13,000+ Finger Lakes locals who actually open the email. Finger Lakes Effect is the newsletter people around here read to figure out what to do this week. It is not a tourism feed, and it is not a bought list. These are real locals who live here, spend here, and trust the recommendations because a person they know is the one making them. If you run a business in the Finger Lakes, that is the audience you want in front of.
By the numbers — 13,000 subscribers (growing ~100/week) · 50% open rate (vs ~25% industry) · 84% year-round locals · 3,500+ Instagram followers
Why it beats a boosted post — A social ad buys a three-second scroll from people who never asked to see it. A placement here puts you in front of thousands who chose to open the email, in a spot they already trust… it reads as a recommendation from a friend, not an ad.
Ways to advertise — Bulletin (from $150) · Featured Ad Block · Native Mention · Featured + Event Calendar. Custom packages available.
Event Boost ($49, self-serve). Promoting one event? Boost it when you submit it to the Finger Lakes Event Guide: a Sponsored spot above the regular listings until your event, plus a line with a link in the Finger Lakes Effect newsletter. Paid online, no back-and-forth. Boost an event.
Let’s talk, tell me about your business and what you’re promoting. I’ll send the full media kit with rates and a recommendation. Click here to get in touch.
Prefer to email? Click here to send me an email.
Adam Moody